Who we build for
Independent shops with a physical floor: womenswear and menswear boutiques, bridal and formalwear showrooms, vintage and resale stores, children's shops, and shoe and accessories stores. Most of their customers find them on a phone, look at a few photos, check the hours and decide whether the trip is worth it. The website has to answer three questions fast: what's on the rail right now, is anything happening this week, and when can I come in.
That shapes almost every site we plan. A home page that shows the current season, a lookbook that turns a photo shoot into something people can browse and ask about, an events page that fills a trunk show, and a pickup page that saves your staff from repeating the same directions all day.
Services
Boutique websites
A full site for a shop or showroom: what you carry, when you're open and how to find the door.
Lookbook pages
Seasonal looks as numbered photo pages, with a way to ask about a piece or hold a size.
Event pages
Trunk shows, launches and private shopping nights with RSVP forms and a calendar file.
Pickup and hours
Clear pages on collecting held items and phone orders, plus hours that stay current.
Your store system stays put
We design and build websites. We don't build online stores or set up store platforms. If you already sell online or take orders through a point of sale or a booking tool, we link to it from the right places and match the look as far as that tool allows. If customers reserve pieces by phone or message, we build pages that explain how that works and what happens next, so your staff spend less time on it.
What to send
- What kind of shop it is: boutique, showroom, bridal, menswear, vintage, children's, shoes or something else
- Your current website and social accounts, if you have them
- The pages you care about most: lookbooks, events, pickup and hours, or a full site
- How customers order or reserve today: in person, by phone, by message, or through a store system you already use
- Photos you own, from a shoot or your phone, and your logo
- Any fixed dates, such as a season launch, a trunk show or a move
Missing some of it? Send what you have. Your quote lists anything we still need, and we can write page copy and lookbook captions from your notes.
Where we work
All work is remote. We focus on shops in Charlotte, Indianapolis and Detroit and book calls in Eastern time, so feedback rounds fit around opening hours.
Charlotte, NC
Websites for Charlotte boutiques, showrooms and independent shops.
Indianapolis, IN
Websites for Indianapolis boutiques, showrooms and independent shops.
Detroit, MI
Websites for Detroit boutiques, showrooms and independent shops.
What finished shop websites look like
Common questions
How much does a boutique website cost?
It depends on the number of pages, how many lookbooks and events we set up, how much photo preparation and writing you need, and whether we look after the site afterwards. We send a written quote after reading your brief, so you see the full cost before anything starts.
Can my staff add a new lookbook or event?
Yes. We set up simple templates for lookbooks, events and announcements and show your team how to fill them in. If you'd rather hand it off, we can do the updates for you.
Do you sell or set up online stores?
No. We build the website around how your shop works today. If you already sell through another system, the site links to it.
Are the images on this site real projects?
No. The rail drawings are concepts made for this site, and the photos are AI-generated samples. We don't publish client work without permission.
Have a season or an event coming up? Tell us what you sell, how people reach you now and the date you're working toward.
Request a quote